Business websites that demonstrate brand leadership have the following components:
They share information and educate their target audience. This positions them as expert in their field(s).
Awareness of Events
Websites that demonstrate brand leadership make it to page #1 in search engine results pages:
What is search engine page results?
A search engine results page (SERP) is the page displayed by a web search engine (such as Google and Bing) in response to a “keyword” query typed in by a human. Usually, there are ten “natural” results listed on a page. Natural (non-paid) search results have the best website content according to the search engines.
The main constituting part of the SERP is the listing of “natural results” that are returned by the search engine in response to a “keyword” query. The goal is for your website to rank #1 out of 10 on page 1 in natural SERPs.
A SERP may also contain other search results which are paid advertisements. These are known as pay-per-click ads. The ads normally appear three deep at the top and several ads along the right side of the page. Ads are visually divided from natural search results; and/or labeled “advertisement”.
Website usability is the keystone underpinning that supports everything in your website. Usability enables it to reach the masses around the globe and provide a seamless user experience for visitors on mobile devices and desktop PCs.
Visitors on your website must find the information they need quickly and easily otherwise they will click off and move on to another website. Once they have gone you have lost them forever.
Website Usability Key Factors – unlock its full potential.
YOUR SITE MUST BE COMPATIBLE ON ALL MOBILE DEVICES
We are now in a mobile-first world. People are reaching for their mobile phones more than on desktop computers.
ACCESSIBLE TO ALL USERS INCLUDING THE DISABLED, BLIND & ELDERLY VISITORS
Websites that are user-friendly on computers set for screen-reading is important. Using accessibility guidelines set up for 508 websites ensures you site can be easily accessed and read by on-screen readers.
SITE INFORMATION ARCHITECTURE
Plan out your website sections to be organized and display navigation to each section and their respected sub-sections. Don’t assume what you have done is correct. Have others unassociated with the site look and navigate through the site. Listen to their feedback and correct any problems. Clear up anything confusing.
AUTHOR ORIGINAL WELL-WRITTEN CONTENT
Quality written content is key. Google and Bing are 3rd party providers of content. They only deliver the best content in search results.
Use headlines and subheads throughout a webpage. Rule of thumb is creating a sub-head every 300 words and you will be safe. Use an H1 tag for headlines (only 1 per page) and H2 Tags for sub-heads (as many as needed per page).
WEBSITE FAST LOADING TIME SPEEDS ARE ESSENTIAL. BOOM OR BUST.
Now that searches on mobile phone have surpassed searches on desktop computers having fast-loading time on mobile devices has never been more important. It is now mandatory. Websites have to be built in Responsive technology so it easily adapts to all screen sizes instantly. If your site loads slowly it will not be allowed by search engines to show up in searches on mobile devices.
YOUR SITE HAS TO FUNCTION ON ALL WEB BROWSERS:
GOOGLE CHROME, FIREFOX, SAFARI, INTERNET EXPLORER, OPERA
and all others.
Not every site looks the same on every browser. So, for this reason you must view your site on the major browsers to make sure everything is displayed properly and all links work. If you don’t you will lose traffic and potential new buyers.
Once they get to your site now what? If you have a large site with a lot of technical information you must have a good search tool. Websites with good internal search results will keep the reader engaged in your site. The longer you can keep them in your site the more likely they will stay, buy from you and best yet, bookmark your site to come back again.
On-screen error messages not only help your visitor, but will also show up in your site analytics bringing it to attention to deal with and correct. Common error messages are 301 and 404 page not found error messages.
WEB DESIGN FOR YOUR TARGET AUDIENCES
Every industry has a certain “look” to it. Customers feel safe when a site is designed to have the look and feel for “the industry”. This should be part of your branding and brand personality.
CALL-TO-ACTION, USABILITY & CONTACT FORMS
Forms on a website make it easy for readers to get information back from you. It could be a call-to-action form for a free download, a contact form to set up an appointment, get more information or a price quote. Many people prefer to use a form than pick up the phone to call you.
It is important to ensure that all forms on your site are easy to use, work in all browsers and accessible on mobile phones, tablets, laptops and desktop computers.
Websites that demonstrate leadership and the best usability rise to the top of search engine page results.
ABOUT ENVISION CREATIVE
Envision Creative is a full service web design and Internet marketing service company. We specialize in the web design, search engine optimization, graphic design, brand identity, social media, app development and gamifications.